As the world gears up for one of the most iconic celebrations in television history, Max is rolling out an expansive global campaign to mark the 30th anniversary of Friends.

This beloved sitcom, which captured the hearts of millions over a decade, is getting the ultimate tribute it deserves. Whether you’re a die-hard fan or a newcomer to the show, this campaign is designed to remind us all why Friends remains a timeless cultural phenomenon. The campaign promises to be nothing short of spectacular, offering fans a chance to relive their favorite moments with a curated selection of Friends episodes. From Ross’s infamous “We were on a break!” to Joey’s classic “How you doin’?”, fans can expect to see their favorite characters back in action like never before.

But Max isn’t stopping there. In addition to the hand-picked episodes, fans will also get access to exclusive featurettes that delve behind the scenes, revealing untold stories about the making of the show. Longtime followers will get a glimpse into the magic that made Friends one of the most beloved TV shows of all time. These special behind-the-scenes clips will offer new perspectives on iconic moments, from Chandler’s awkward humor to Phoebe’s quirky songs.

The campaign extends beyond mere nostalgia. Max has planned immersive experiences in major cities worldwide, transforming public spaces into Friends-themed destinations. Imagine sipping coffee at a pop-up Central Perk café or taking selfies on a life-sized replica of Monica’s apartment. Whether it’s iconic New York locations or landmarks across the globe, fans everywhere will get to step into the Friends universe in ways they’ve never imagined before.

This ambitious celebration is set to kick off with a bang, reigniting the magic that Friends has brought into homes across the globe for the past 30 years. For a whole new generation, and for those who’ve loved the show since it first aired, Max is making sure that the legacy of Friends lives on, bigger and better than ever.

So, whether you’ve been with the gang since day one or just hopped on the Friends bandwagon, prepare for a grand tribute that honors the show’s incredible legacy. With favorite episodes, never-before-seen featurettes, and global fan experiences, Max’s Friends 30th anniversary celebration is one that no one will want to miss.

Could this be any more exciting?